Guild Esports a new global esports business headquartered in London and co-owned by David Beckham, launched in June 2020 amid a booming global esports market which is seeing unprecedented growth in popularity and cultural relevance as a leading form of competitive sport and entertainment.
Guild is developing a talent pipeline in the UK based on the traditional academy model, which will see the most able players coached and nurtured by industry leaders in order to attain the skillset required to compete professionally. A roster of scouts will continually find and sign the best young talent.
Guild is well placed to enter this market having established a management team of esports veterans with experience as professional players, coaches and in the esports media. Guild Executive Chairman, Carleton Curtis, is an industry heavyweight and architect of the Overwatch League and Call Of Duty Leagues. Prior to joining Guild he held senior esports roles at Activision Blizzard and Red Bull. His expertise dovetails with David Beckham’s leading position in the world of mainstream sports to create a unique esports proposition.
Guild will scale into various esports disciplines over the course of the 2020/21 season, its inaugural team will make its debut in autumn this year and its professional athletes can expect to compete in the most popular titles including Rocket League, EA Sports FIFA, and Fortnite. The Guild Esports brand will celebrate and harness the diverse and tribal loyalty of esports enthusiasts on a global scale. The Company’s ambition is to build a culture of excellence around its brand and digital presence.
David Beckham’s move into esports is a natural progression given his experience developing sports businesses, most recently through his co-ownership of Inter Miami CF in the MLS; and his passion for guiding youth talent to achieve excellence. His involvement in the launch of Guild offers a powerful opportunity to introduce his level of professional sports acumen to the world of esports and further strengthen this evolving sport.