Misha Sher is a senior commercial & marketing executive with more than 15 years international experience developing some of the most iconic brands, rights holders and talent. Having operated at the cross section of sport, media, tech, talent and advertising, he has an intrinsic understanding of how to unlock growth to drive commercial and strategic objectives.
He has advised on strategic direction, negotiation and execution of more than £1B in partnerships across sport & entertainment in more than 40 markets.
A strong business leader, with track record of building and managing diverse teams while operating in a multifaceted global organization, and possessing of a considerable global network of C-suite executives across sport, music, brands, governments, media owners and agencies.
Misha is passionate about embracing disruption and driving industry innovation, with opinions regularly featured in major media outlets (CNN, The New York Times, The Wall Street Journal, Sport Business Intl). Co-Author of a best-selling book, ‘Art of Branded Entertainment’, exploring the future of uninterrupted marketing.
Specialties: Leadership, Strategic planning, Marketing & Brand strategy, Business growth, Commercial partnerships, Revenue generation, Sport & Entertainment strategy and activation, Public speaking, Pitching, Sales & Business Development, Talent Management, Negotiation, Brand building.
Clients include: Toyota, Coca-Cola, American Airlines, Dell, Shell, indeed, Skoda, Subway, Hotels.com, BAT, Allianz, GSK, Fonterra, Sony PlayStation, Beats by Dre, Richemont, Pelé, Brian Lara, Eniola Aluko, Liverpool FC, Watford FC.