We Are Pioneers

We are leaders in counter culture and eSports gaming investment. Our team of financial professionals, entrepreneurs, and technology executives have placed early stage capital in the internet and media sectors over the last 25 years.

Leaders in Counter Culture
and eSports Gaming Investment

We seek out and find the best global opportunities in the fastest growing industry sectors.

The Pioneer Media Team

We are a management team of experienced international investors, that focus on making inroads into sectors that have high potential for significant return, and low barriers to entry.

Team

Mike Edwards

Mike Edwards

CEO

Mike has a wealth of experience in building and scaling technology companies in private and public markets, including the following:

• co-founded AreaConnect.com, a consumer content company which was acquired by Marchex, a Nasdaq listed company, in 2008.
• invested in early stage consumer companies such as Punch’d (later acquired by Google), Wander (later acquired by Yahoo), Summify (later acquired by Twitter), BlueBat Games (later acquired by Novomatic Group,  Retsly (later acquired by Zillow) and Password Box (later acquired by Intel).
• co-founded LX Ventures, a publicly listed consumer internet foundry that acquired and scaled Mobio Technologies.
• co-founded Growlab, a seed stage accelerator focussing on consumer facing digital product. Growlab later merged with Extreme Startups to create Canada’s Highline accelerator.
• co-founded Wyley Interactive, a mobile game engagement platform, which was acquired by Zynga, a Nasdaq listed company, in 2014.
• co-founded  Creative Labs, a venture capital backed startup foundry that builds consumer technology companies by leveraging the Creative Artist Agency’s access to talent and audience.
• co-founded Argo Blockchain PLC, an enterprise-scale provider of cryptocurrency mining services that listed on the LSE.

Investment Committee

Darcy Taylor

Darcy Taylor

Advisor

Darcy has over 20+ years of senior executive experience building successful companies and brands spanning, Asia, Europe and North America. He has a proven track record in C-suite and senior leadership roles at LEAF Mobile inc, IMG, Logic Technologies, JT International S.A. and MASEV Communications Inc. His experience spans corporate, agency, and entrepreneurial environments across FinTech, esports, Blockchain, FMCG/CPG, Digital Marketing & Media and Sports & Entertainment industries.

Andrew Graham

Andrew Graham

Advisor

Andrew recently co-founded Kies Technology Holdings SA based in Geneva, Switzerland and has been appointed Managing Director. He continues to support a select portfolio of start-up companies and is trusted advisor at tawk.to, the world’s #2 most widely used business messaging application, working with the CEO and executive team leaders since launching in 2013.

He has a proven international track record across the converging industries of media, technology, and finance over the last 20 years.

After graduating from Vancouver International Film School, Andrew embarked on a career in the business of film & television, working in the UK, France, Germany and Canada. Andrew studied at University of British Columbia, after graduating from Ridley College. He is also alumni of IMD Business School, in Lausanne, Switzerland.

Jason Bailey

Jason Bailey

Advisor

Jason Bailey is the poster child for ADHD. After being kicked out of several schools and fired from numerous jobs, he was forced to become an entrepreneur. Success followed in spurts, the largest of which was Super Rewards, the monetization platform that powered social games and made virtual goods a viable business model. As founder and CEO, Bailey bootstrapped the platform from accidental idea to profitability to a massive exit, all in 18 months. This was despite having the lamest name in the history of the web. Only being called SuprRewrd.ly could have been lamer.

Bailey is now a founder at East Side Games, a fiercely independent leader in the mobile games space. Over the past seven years ESG has bootstrapped it way to one of very few Canadian game studios consistently in the top grossing charts. ESG has always strived to build a fantastic culture of inclusiveness, openness and diversity. Now with over 100 employees and profitable every single quarter since inception, it continues to charge ahead and build things it can be proud off.

Misha Sher

Misha Sher

Advisor

Misha Sher is a senior commercial & marketing executive with more than 15 years international experience developing some of the most iconic brands, rights holders and talent. Having operated at the cross section of sport, media, tech, talent and advertising, he has an intrinsic understanding of how to unlock growth to drive commercial and strategic objectives.

He has advised on strategic direction, negotiation and execution of more than £1B in partnerships across sport & entertainment in more than 40 markets.

A strong business leader, with track record of building and managing diverse teams while operating in a multifaceted global organization, and possessing of a considerable global network of C-suite executives across sport, music, brands, governments, media owners and agencies.

Misha is passionate about embracing disruption and driving industry innovation, with opinions regularly featured in major media outlets (CNN, The New York Times, The Wall Street Journal, Sport Business Intl). Co-Author of a best-selling book, ‘Art of Branded Entertainment’, exploring the future of uninterrupted marketing.

Specialties: Leadership, Strategic planning, Marketing & Brand strategy, Business growth, Commercial partnerships, Revenue generation, Sport & Entertainment strategy and activation, Public speaking, Pitching, Sales & Business Development, Talent Management, Negotiation, Brand building.

Clients include: Toyota, Coca-Cola, American Airlines, Dell, Shell, indeed, Skoda, Subway, Hotels.com, BAT, Allianz, GSK, Fonterra, Sony PlayStation, Beats by Dre, Richemont, Pelé, Brian Lara, Eniola Aluko, Liverpool FC, Watford FC.

Nick Adams

Nick Adams

Advisor

Nick Adams is an expert in sponsorship, event, and content sales of Millennial-focused sport, esports and lifestyle properties. After a long tenure at ESPN, he was most recently head of sponsorship sales for IMG Media & Events (WME/IMG) Properties for the USA region.

INVESTMENT PORTFOLIO

Our growing portfolio of companies

We are consistently expanding our portfolio, strengthening our position as a leader in the gaming and counter culture segments.